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Brownstein
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The Election Cycle
Since American elections are regular, we can easily examine the cycle in
which elections at all levels take place. While there are some variations endemic
to the level at which elections take place (stratarchy),
generally one can discover the following pattern:
1) recruiting candidates for office
party recruitment vs. self-recruitment
when is decision made?
differences in patterns of recruitment related to potential success
2) nomination campaigns
party committees vs. party-in-the-electorate
the primary system
strengths and weaknesses
3) strategic planning for the general election
pre-campaign planning
campaign strategy
money, organization, money, media, money
4) the general election
general strategy
Electoral College strategy
Since these patterns or cycles are "locked in" those seeking
political office can fairly much plan in advance their strategies (to attain
the nomination, to attain office). Advanced planning is assisted by a series
of campaign "consultants"--strategists, handlers, media
specialists, etc.
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How is this different from other countries?
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1) recruiting candidates for office
one of the primary tasks of a political party is to get candidates to run for
office
in most party systems, nominations are tightly controlled by party leaders
this is especially true in systems with mass-based parties,
multi-member districts and list systems
if there is competition for a seat (or a place on the list) the
"battle" in fought internally
party recruited candidates are thus the norm
in the US, with its single-member district system and it caucus parties,
individuals associated with the party (but not necessarily the leadership)
may seek the nomination of the party with the battle fought in an open
caucus, convention, or in a primary election
there is thus, in the American system, more opportunity for self-recruited
candidates
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How do these variations in recruitment "fit"
with the organizational styles of the caucus and mass-based parties?
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depending upon the party's competitiveness in any particular election
district,
this is either a very difficult or very easy task
candidates are easy to recruit in safe districts and difficult to recuit in
districts where party has little chance of success
in competitive districts both the candidates and the party are conscious of
making the correct decisions to achieve electoral success
in districts where the party doesn't have much of a chance, the party often
accepts candidates who are willing to expend their own resources rather than
to expend party resources on a futile race
2) nomination campaigns
open caucuses, conventions, and primaries are the major arenas in which party
nominations take place. Both the caucus and convention have decreased
dramatically at non-local levels. In part this is due to demands for greater
access to the process by the-party-in-the-electorate and in part it is due to
the lack of strong organizations at the state and national level.
While most of the research on conventions has been done at the national
level, many of the characteristics of convention behavior are the same.
In general, 5 types of conventions have been identified:
Low Conflict Conventions
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Confirmation
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incumbent renominated
1996-Clinton
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Inheritance
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protege is natural selection of party
vice-president
1988-Bush
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Inner Group
Selection
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small group of
party elite selects
1884-Cleveland
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High Conflict Convention
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Compromise In
Stalemate
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no majority for
major candidates
convention turns to darkhorse
1924--Davis--103rd ballot
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Factional Victory
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one
"side" wins
1960-Kennedy
1964-Goldwater
1972-McGovern
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Along with choosing nominees, conventions may also change the rules of future
nomination process actions. Later, we will explore some of the changes which
have altered the nomination process at the national level.
Direct Primaries
As discussed earlier, the direct primary was a reform of the Progressive era
designed to increase the participation of the general citizenry in the
nomination process and thus to pull the nomination out of the hands of
political bosses and political machines.
It is now, far and away, the most utilized of the nomination selection
procedures used to make statewide nominations in viturally
every stay and even in most local elections. It is also now the dominant
procedure in the presidential selection process as well.
There are four basic types of primaries
that have been utilized in the US:
closed primary: only individuals
registered as party members may participate
open primary: individual may select
the ballot of either party,
regardless of registration status
wide-open (blanket) primary: either
party's primary for each office
cross-filing primary: candidate
could file to run in either party's primary
(advisory preference primary)
Alleged Effects of Primaries:
on the parties:
weaken control of party in the nomination process in general (+)
weaken control of party in government, especially the legislature (+)
encourage/ reward candidates not reflective of party mainstream (+/-)
encourage one-partyism in states with closed
primaries (-)
unbalances tickets (+)
on voters:
primary voters differ from party identifiers (+)
characteristics of primary voters( older, better educated, homeowners, male)
disenfranchises voters of other party in open-party states with closed
primaries (+)
increase turnout overall (-)
but reduce voter interest in general election in one-party states with closed
primaries(+)
Party Reforms of the Nomination/
Selection Process
As mentioned
earlier in the semester, primaries began to have a major impact upon the presidential
race in 1960 when Kennedy used the West Virginia primary to demonstrate that
southern voters would vote for a Catholic nominee for president.
The primaries were to increase in power dramatically in 8 short years. In
1968, Senator Eugene McCarthy utilized the primaries as method of challenging
President Lyndon Johnson and his conduct of the Viet
Nam war. McCarthy's surprising
showing in New Hampshire
was one of the factors in Johnson's decision not to run for another term.
Vice-President Hubert Humphrey and Senator Robert Kennedy entered the
primaries in short order. Robert Kennedy's assassination on the night of his
victory in California
added to the turmoil of the Democratic national convention. During the
convention many felt that "party elites" (represented by such
figures as Mayor Daley of Chicago)
were subverting "the people's" wishes. With the nomination at
stake, many of the rules governing the primaries were challenged. Almost all
of the challenges were unsuccessful. This led to the creation of a commission
to clarify, streamline and "open-up" the party's nomination
process.
A series of commissions
after the 1968 Democratic Party convention have altered the candidate
selection process of the Democratic Party and secondarily to the Republican
Party. Each commission attempted to "correct" what were perceived
to be problems with the preceding primary, convention, and general election.
The changes have thus been a response to the failure to win. These
commissions and their highlights include:
1. The McGovern-Fraser Commission
After 1968, many felt that
the convention had been unrefelctive of the
sentiments of Democratic voters and that leaders had
used unfair tactics in securing the nomination for Humphrey. This convention
recommended the following:
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A. Required states to take affirmative steps to ensure
representation of minorities, women and youth
B. Banned unit rule under which all of a state's votes would be cast
as a unit
C. Restricted the number of delegates that a party committee could
select to 10 percent of the state delegation
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Thus many traditional
methods of delegate selection controlled by the party were banned or
curtailed. The number of states having primaries expanded from 17 in 1968 to
30 in 1976.
After McGovern's defeat in
1972, the Democrats review procedures via
2. The Mikulski Commission
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A. Pulled back from strict representation to proportional
representation for candidates receiving 10% of primary votes
B. Restricted crossover primaries
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After 1976
3. The Winograd
Commission
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A. Strengthened the prohibition against open primaries
B. To encourage state parties to select more elected officials,
additional at-large delegates (equal to no more than 10% of the state's base
delegation) are allocated to the states.
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After 1980 Carter defeat:
4. The Hunt Commission
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A. Increased threshold for representation to 20%
B. Allowed for unpledged delegates status
for party and elected officials
C. Tried to shorten the primary season
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After 1984,
5. The Fairness Commission
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Minor modifications, including decreasing threshold to 15%,
allowing Wisconsin
and Montana
to return to open primaries
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3. strategic planning
running for political office in systems with regular elections allows for the
development of sophisticated planning
the level of planning and its sophistication increases exponentially with the
level of the office
in general, strategic planning involves the following decisions:
1) do I run
2) what are the financial resources that will be necessary
3) when do I declare my intention to run
4) who is my opposition in:
a) the primary;'
b) the general election
5) what isues are likely to involved and what is my
position
6) who are the traditional base, what independents are the key to success
to answer these questions, a sophisticated battery of consultants is now
available:
a) media specialists
b) fundraising consultants
c) speech writers
d) strategists
Most of these consultants are hired early and are part of the candidate's own
staff. During the primaries the party remains neutral. After the nomination
process is over, the candidate generally retains his/her own staff. Thus,
campaigns have:
candidate-centered campaign staffs
not party-centered campaign staffs. The party is thus placed in a secondary postiion. After these people are elected to office, they
generally do not have much of a debt to the party for their success.
Another factor which lessens allegiance to the party is the increasing impact
of money in campaigns. Many of the facotrs which
lead to success--polling, media, etc. cost money. For most offices, the party
cannot contribute the amounts of money necessary. Thus candidates employ fund-raising
consultants. Often the money comes from major contributors. Their goals and
the party's goals may often be at odds.
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