Times-Mirror Voting Group Typology

 

 

Republicans

Democrats

Independents

Enterprisers (12%)

 anti-government,  worry about economic issues

77%

0%

23%

Moralists (13%)

prayer, anti-abortion,  worry about social issues

87

0

13

Upbeats (12%)

Young, optimistic, patriotic, pro-government,  worry about economic issues

33

3

63

Disaffecteds (11%)

 pessimistic, alienated,  financially pressured,  worry about economic course

16

6

78

Followers (6%)

Young, apathetic,  worry about job loss because of foreign competition

10

39

51

Seculars (5%)

 nonreligious, nonmilitant, tolerant, educated,  worry about the economy

8

48

44

'60s Democrats (11%)

 religious, nonmilitant, tolerant, educated, pro-government,  worry about social issues

1

62

36

New Dealers (10%)

older, pro-government,  socially conservative, worry about foreign competition

0

86

14

Partisan Poor (10%)

militantly Democratic,  prosocial spending,  worry about drugs, unemployment, social justice

0

89

11

God and Country Democrats (7%)

 older, religious, poor, patriotic, worry about drugs, crime,  foreign competition

2

70

28

Totals

25

37

38