whicker and moore

From Whicker and Moore's Chapter Seven:

"IN SEARCH OF HEROES: WHEN PRESIDENTS ARE GREAT"

"The dimensions of selling and management skills so crucial to the success of the modern presidency

may be combined to form a typology of presidential leadership".

Low Selling Scores High Selling Scores

High Management Skills OPERATIONAL LEADERSHIP

Nixon

GREAT LEADERSHIP

Roosevelt
Kennedy
Truman
Eisenhower

Low Management Skills INEFFECTIVE LEADERSHIP

Ford
Carter
Hoover

POLITICAL LEADERSHIP

Johnson
Reagan

	Low Selling Scores	High Selling Scores
High Management Skills	OPERATIONAL LEADERSHIP Nixon	GREAT LEADERSHIP Roosevelt Kennedy Truman Eisenhower
Low Management Skills	INEFFECTIVE LEADERSHIP Ford Carter Hoover	POLITICAL LEADERSHIP Johnson Reagan